Celebrating a Decade of Sparkle: Meet Our Founder and the Journey to Our 10th Anniversary

This year, 2025, marks a significant milestone for Stoned Crazy as we celebrate our 10th anniversary since selling our first order of Mine Gold, Mine Silver, and Clar AB resin rhinestones. Founded by Aaron Williams in 2015 in Minneapolis, MN.

Stoned Crazy was born out of a need for high-quality, affordable rhinestones and costume embellishments. Over the past decade, we have grown into a vibrant, queer BIPOC-owned business that champions creativity, diversity, and self-expression. Our carefully curated products are designed to inspire and empower individuals, whether they are embarking on a unique DIY project or crafting professional costumes. We firmly believe in providing everyone with the tools to express their true selves, and our ever-growing range of offerings reflects this mission.

At Stoned Crazy, inclusivity and community engagement are at the core of everything we do. We understand the transformative power of representation and strive to create a welcoming space that embraces the beauty of diversity in every aspect of our business. Our products are more than just embellishments—they are statements of individuality and celebrations of personal style. As a queer BIPOC-owned brand, we connect with our customers on a personal level, offering not only quality products but also a sense of belonging and support. Our commitment to these values has been the driving force behind our success and growth over the past ten years.

Our journey has been fueled by a passion for innovation and a dedication to our community. As we celebrate this 10-year milestone, we are excited to announce the expansion of our product lines with new offerings like rhinestone drawstrings and custom designs set to launch in 2025. We actively participate in spaces that honor queer and BIPOC identities, ensuring that our brand resonates with those who value authenticity and creativity. As we look to the future, we remain committed to our core values, striving to inspire and uplift through every rhinestone, sparkly rope, and embellishment we provide. Join us as we continue to bring a little more sparkle to the world, one creation at a time.